Adidas strikes landmark deal with Miami-Dade Schools

By Ari Odzer 

Miami-Dade County Public Schools announced a landmark partnership with Adidas on Monday. 

The deal is worth $13.5 million for five years. Adidas will outfit every student athlete from the 40 high schools that make up the Greater Miami Athletic Conference. The district held a fashion show of sorts, with hundreds of athletes on the field at Traz Powell Stadium, showing off their new uniforms and gear. 

“From Miami-Dade County Public Schools, we provide an amazing pipeline of talent into sports, not only at the state level, but also at the national level, so we are again, promoting, validating, embracing the incredible talent that we have in MDCPS,” said Superintendent Dr. Jose Dotres. 

Before they struck the deal with Adidas, every school had to fundraise or dip into its general funds to buy gear for its teams. Now they won’t have that financial burden. 

“It’s about the athlete, the student athlete, it really is, our commitment to investing in sport, this is really the epitome of our strategy and our mission, which is really serving athletes from the brand perspective, we’re about sport and serving the kids,” said Kelly Morris of Adidas.

Adidas isn’t doing this for charity. The company is investing in future star athletes, and they also get most of the profit from a new website set up by the school district. The site features official Adidas-brand merchandise for all the local high schools. 

They also get naming rights. It’s now Adidas Field at Traz Powell Stadium.  

https://www.nbcmiami.com/news/local/adidas-strikes-landmark-deal-with-miami-dade-schools/3679170/