Leader 2 Leader Blog

Three Communication Practices That Successfully Transform School Culture

By Julia Ullmann, Ed.D., Assistant Principal, NeoCity Academy, Osceola County

Let's be real—between budget meetings, discipline referrals, and the 127 unread emails in your inbox (all of which are marked "urgent"), finding time to think about school culture might seem like a luxury you can't afford. But here's the uncomfortable reality: you're building your school's culture every day, whether you intend to or not.

As leaders, we drone on about constructing culture, as if it's something that we can order online and have delivered by next Tuesday. The reality? School culture is established in those five-minute interactions between classes, how you respond when a teacher is on the verge of tears in your office, and the stories you choose to tell at faculty meetings.

Instead of putting "transform school culture" on your already overwhelming to-do list, this paper presents three communication habits that are already a part of your daily life, which—if done on purpose—can significantly impact your school's culture.

1. Put Your Phone Aside and Listen for Once 

We are all guilty of it—nodding agreement with a teacher's concern while simultaneously typing an email, checking the clock, and thinking about what we will say next. Berkovich and Eyal (2018) examined what happens when principals do engage in empathic listening versus simply extracting information efficiently. The results were dramatiTeachers who experienced empathic listening (in which principals showed they understood both facts AND feelings) showed high levels of positive emotional shift. Whereas principals who jumped into problem-solving or fact-finding left teachers feeling no less anxious than before.

What is particularly fascinating about this finding is that most people view themselves as good listeners. Yet the research suggests otherwise. As explained by a veteran educator, "I can tell within five seconds whether my principal is actually listening or just waiting for me to stop talking."

Need a quick reality test? Try counting the number of times today you cut someone off in mid-sentence because you already knew where they were headed. That count may say more about your school's culture than you'd care to acknowledge.

2. Tell Stories, Not Platitudes

"We believe all children can learn." "We're committed to excellence." Yawn.

Clichéd mission statements and educational buzzwords are the beige wallpaper of school administration—harmless, unmemorable, and completely worthless for establishing authentic culture.

Peterson and Deal (2016) found that excellent culture creators do not use slogans but stories. They gather and recount stories of certain events that demonstrate the real values the school believes in.

Rather than always saying "we value innovation," consider the following: "Yesterday, I stopped by Ms. Johnson's class, where students were making podcasts to assist in explaining math concepts to younger students. One girl, who has had a difficult year, really excelled when she led her group. This is the type of learning experience we hope to promote."

Personal stories stay with people. Bland mission statements get forgotten faster than morning announcements.

3. Learn the Art of Reframing (Without Being Manipulative)

How teachers are presented with their problems (and they inevitably will arise) greatly influences how much more resilience your staff accumulates or how much more resentment they develop.

Berkovich and Eyal's (2018) study pinpointed two reframing strategies that were especially successful:

Empowering reframing: "This is a complicated situation, but I know how inventive you are in solving problems. You have more power here than you may be aware."

Normalizing reframing: "What you're going through is something that many great teachers grapple with. This issue doesn't determine your potential as a teacher."

What's curious is that both approaches were successful, but combining them was less successful than choosing the appropriate one for the situation. It's less a matter of a single fits-all solution than matching your reframing to the person and problem.

The very worst way? Toxic positivity posing as reframing: "Just look on the bright side!" or "Everything happens for a reason!" These responses don't build culture—they destroy trust faster than a badly designed professional development day.

4. Establishing Cultural Practices within Everyday Situations

Sebastian and co-authors (2016) found that while principals influence student achievement through many routes, they have their greatest impact by establishing a positive school climate, and school climate is built talk by talk.

The good news? You're already having dozens of interactions every day that shape your school's culture. You don't need to add culture-building to your to-do list. You simply need to be more intentional about the conversations you're already having.

The bad news? There is no place to hide. Your communication habits—the good, the bad, and the hasty—are creating your school's culture right now.

So when you're tempted to just half-listen to an instructor's issues while watching the clock, remember that this quick five-minute conversation will have a far greater impact on your institution's culture than that motivational poster in the staff lounge.

What will you do differently tomorrow?

References:

Berkovich, I., & Eyal, O. (2018). Principals' communication practices and teachers' emotional distress. Educational Management Administration & Leadership, 46(4), 642-658.

Peterson, K. D., & Deal, T. E. (2016). How leaders influence the culture of schools. In Teacher leadership: The "new" foundations of teacher education (pp. 163-166). Peter Lang AG.

Sebastian, J., Allensworth, E., and Huang, H. (2016). The influence of teacher leadership on the ways in which principals impact instructional practices and student academic outcomes. American Journal of Education, 123(1), 69-108.

Community Community : AP of the Year Community : Leader 2 Leader Blog Industry

Being a Boss and a Cocah
Being a Boss and a Cocah

By Tynika Young-Aleibar and Greg Moffitt Understanding how to effectively supervise and coach your team is essential to your leadership and the school’s success, but the task is easier said than done. Can you be both the boss and a coach? You not only can be both, you must be. We served as... Continue Reading

Date posted12/12/2024


Networking...Worth the Time
Networking...Worth the Time

By Amy Sams, Principal, SouthShore Charter Academy When I accepted the position at my current school, my best friend challenged me to be involved in my new community. Though I immediately began to worry about the time investment of such a challenge, I knew it was sound advice. I decided to... Continue Reading

Postedby Amy Sams
Date posted11/21/2024


Center Yourself
Center Yourself

Connect Evolve Notice Thank Energize Reward I had an amazing time presenting at the Model Schools conference in Orlando, Florida in the summer of 2024. What an incredible event of learning, inspiration, and educators coming together to grow. It was tremendously well run and a super... Continue Reading

Postedby Andrew Marotta
Date posted11/14/2024


Most Teachers Don’t Think PD Is Relevant. What Can Principals Do?
Most Teachers Don’t Think PD Is Relevant. What Can Principals Do?

By Jessica Calabrese & Elham Kazemi Principals believe they are delivering relevant professional development. Teachers disagree. Principals survey teachers and feel they are including teacher voice in PD plans. Teachers feel like PD is done to them. Principals look forward to PD days.... Continue Reading

Date posted11/7/2024


Attendance Still Matters…
Attendance Still Matters…

As a young girl, my family relocated from New York to Florida in the late eighties. I vividly recall that my mother made a concerted effort to move during the holiday season to cause minimal disruption to my education experience. We arrived in Miami just ahead of the winter holidays, with the... Continue Reading

Postedby Tanisha Cunningham
Date posted10/24/2024


My Whole Life
My Whole Life

I’ve always loved watching movies and reading biographies. I love hearing the stories of people’s lives. Their ups and downs, victories and losses, failures and celebrations. On a recent plane ride I watched One Life, the Bob Marley story. I’ve always loved his music and his... Continue Reading

Postedby Andrew Marotta
Date posted10/17/2024


Crafting Talks That Have Impact
Crafting Talks That Have Impact

By Erik Palmer Let me give you a challenge: Within 30 seconds, come up with five examples of an education leader’s communication failure. I bet you can do it. Perhaps you recall faculty walking out of a meeting saying, “Well that was a big waste of time;” possibly a professional... Continue Reading

Date posted10/10/2024


The Sights and Sounds at the Schoolhouse Gate
The Sights and Sounds at the Schoolhouse Gate

By Johna Giordano, MS E.L., Principal, Hollywood Academy of Arts & Sciences Getting operations up and running, training new teachers and new families, rainy day dismissals, fire drills, PLCs, positive culture, and a plethora of seemingly simple tasks can fill every minute of our day as... Continue Reading

Postedby Johna Giordano
Date posted10/1/2024


The Power of One: How a Single AP Course Can Transform Students’ Futures
The Power of One: How a Single AP Course Can Transform Students’ Futures

By Cale Golden Some of the benefits of Advanced Placement® (AP)—including building skills for college and career and providing an opportunity to earn college credit and placement—are familiar to many educators. What might be lesser known is that students don’t need... Continue Reading

Date posted09/25/2024


Showing Up For Me
Showing Up For Me

By Gracie Branch, Associate Executive Director, Professional Learning, NAESP Every year, I feel extremely fortunate to be able to attend the American Society of Association Executives (ASAE) Annual Meeting. This year’s conference in Cleveland, Ohio, was no exception. As NAESP’s... Continue Reading

Date posted09/19/2024


Three Ways to Build Connection, Culture, and Community This School Year
Three Ways to Build Connection, Culture, and Community This School Year

By S. Kambar Khoshaba For principals, experiencing challenging years is inevitable. Putting our best foot forward right out of the starting gate is essential to setting us on a positive path to building a strong, connected school community. Conflicts with student schedules, staff morale... Continue Reading

Date posted09/11/2024


The Habit
The Habit

By Andrew Marotta Dr. Rob Gilbert shared this a few weeks back on the Success Hotline. If you’re not a caller, I highly recommend it: 973-743-4690. The Habit Poem I am your constant companion. I am your greatest helper or your heaviest burden. I will push you onward or drag you down... Continue Reading

Postedby Andrew Marotta
Date posted09/5/2024